Campaigns — IO Planner

Do you know the answers?

4 questions most hotels cannot answer

The ad platforms answer in clicks. Your PMS answers in bookings. Campaigns puts the two together — and answers in booking value.

1

Are we getting our money back on our ads?

2

Which campaign has created the most booking value?

3

What is left once cancellations are deducted?

4

Which campaigns give the most bookings — not just clicks?

This is what you see

Eight key figures — and the campaigns behind them

The dashboard shows the period’s booking value, what cancellations took, what the ads cost, and what came back. Every campaign can be expanded on its own.

Campaigns SiloStay · demo data

Sommer — Storbyferie 22.4× · €55,335
BR: Weekendophold 8.6× · €12,936
RM: Lavsæson-pakke 3.2× · €4,182
KF: Konference-leads —

Illustration with demo data (SiloStay). The real module shows your own figures.

✓Gross and net booking value — and what the cancellations took along the way
✓ROAS per campaign — net booking value ÷ ad spend, not click prices
✓Ad spend per platform — Google, Meta, LinkedIn and ChatGPT in one place
✓Lead time — how far ahead of arrival the campaign’s guests book
✓Comparison against last year — on every single figure

How it works

From data to decision

No manual entry and no spreadsheets — the module builds on the data the hotel already has.

1

Connect PMS and ad accounts

Spectra, TecHotel or MEWS — plus Google, Meta, LinkedIn and ChatGPT.

2

Synced every night

Spend, clicks and bookings are fetched automatically and kept up to date.

3

Read the answer in booking value

Eight key figures per period — and every campaign can be expanded on its own.

Calculate it yourself

What is it worth to YOUR hotel?

Enter your own ad spend and see what is at stake if you move the budget from what you cannot measure to what works. The whole calculation is shown openly — no hidden factors.

Your figures & assumptions

Ad spend per year

ROAS on what works

Share of spend whose effect you cannot measure today

How much of it you move to what works

Extra booking value from moving the budget

—

Spend you cannot measure today: —
Of which moved to what works: —
The module’s price: — — the potential is —

All figures are your own inputs and assumptions — the calculator does not guess for you. The module then calculates on your ACTUAL spend and bookings, campaign by campaign. Note: ROAS measures booking value per amount spent on ads, not contribution margin.

Try it LIVE

Try IO Planner on demo data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Campaigns yourself on our demo hotel SiloStay, with a short guide to take you along.

Try Campaigns on SiloStay

No credit card. No installation.

✓How it works: we approve your request and send the access link and details to your e-mail.

✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.

Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

Basis

€13 /mo

What it includes

✓The standard dashboard: all sales and all marketing costs in one place
✓Ready from the first sync — no setup
✓Google, Meta, LinkedIn and ChatGPT fetched automatically every night
✓Eight key figures per period, compared against last year
✓1 dashboard

Start trial →

What hotels ask us

Do we need to set anything up before the module works?

A little. Your PMS must be connected (Spectra, TecHotel or MEWS) — if it is not, the module shows the connection screen itself. The first time, Campaigns opens on Setup: give the dashboard a name, choose the PMS filters the campaign covers (e.g. market group or rate code), and save. Without filters the dashboard shows all reservations. When you save, we fetch the figures — it usually takes less than a minute — and the dashboard becomes a tab. Ad spend and ROAS are added once you have connected the ad accounts and chosen the campaign's ads on a dashboard with filters.

Which ad platforms can be connected?

Google Ads, Meta Ads, LinkedIn Ads and ChatGPT Ads. Google, Meta and LinkedIn are connected with your login to the platform, ChatGPT Ads with an API key. Spend is fetched automatically every night, and the dashboard's figures are recalculated every night and immediately when you save the dashboard. Only the ad campaigns you have linked to the dashboard are counted. The connection is shared with Marketing Plan: if you disconnect an account, the platform's figures disappear in both places.

How is ROAS calculated?

ROAS = net booking value ÷ ad spend for the ad campaigns linked to the dashboard. Net booking value is what was booked in the period minus what has since been cancelled, so cancellations do not flatter the figure. ROAS is only shown on a dashboard with at least one PMS filter. Without a filter the whole hotel's sales would be divided by a few campaigns' spend, so the card shows "—" and "requires a filter". If the period has no ad spend, there is no ROAS either. The VAT selector moves both sides of the ratio. ROAS only exists in the Creation view and measures booking value per amount spent on ads, not contribution margin.

What is the difference between the packages?

Only the number of campaign dashboards: Basis 1 · Plus 3 · Pro 6 · Pro+ 10. The content is the same in all packages: the same key figures, views and ad connection. The limit counts all the hotel's dashboards, including an overview dashboard without filters and colleagues' private ones. Once the limit is reached, you can delete a dashboard or upgrade to a larger package under Administration → Modules.

Campaigns — did the ads work?