Module · Department: Marketing · €27/mo

Website — visits and rankings in one place

Your website is two questions, not one: who comes in, and how well can you be found? The module answers both — visits and online sales from GA4, held up against the PMS, and your position on Google keyword by keyword, with the competitors alongside.

30-day trial · No commitment · Your own GA4 account · SE Ranking · held up against your PMS
Try IO Planner on demo data before you decide Enter your name, hotel and e-mail. We approve your access and send you a link to the module on our demo hotel SiloStay — a short guide takes you through it, exactly as when we present it.
Try it LIVE →
Do you know the answers?

5 questions most hotels cannot answer

The figures exist separately — GA4 for the visits, an SEO tool for the rankings. The hard part is not getting them; it is seeing them side by side.

1

How many people visit the website, and how is the traffic developing?

2

How big is the gap between online sales recorded in GA4 and bookings recorded in the PMS?

3

Is the website converting better than last year?

4

Which pages are viewed the most, and what do the guests click on?

5

Where do we rank on Google for the terms guests actually search for?

The visits

Who comes in — and what does it turn into?

Visits, conversion and online sales against the same period last year, the most viewed pages and events — and the line that says how much of the real sales the tracking captures.

Website SiloStay · demo data
Visits 12,480 ▲ 10.3 %
Conversion rate 1.9 % ▲ 0.3 pp
Online sales (GA4) €65,174 ▲ 10.0 %
Actually booked in the PMS €82,158 GA4 captures 79 %
Illustration with demo data (SiloStay). The real module shows your own figures.
  • ✓Visits against last year — the same period last year — and day by day in the period
  • ✓Online sales against the PMS — GA4's revenue, the PMS's actually booked value and the difference in booking value
  • ✓Conversion rate — against the same period last year, in percentage points
  • ✓Top 10 pages and events — page views, clicks and their share — for the selected period
  • ✓Traffic sources — where the visits come from, channel by channel
The rankings

How well can the guest find you?

Keyword by keyword: where you rank on Google today, where you ranked before, and how many people actually search for it. The competitors sit alongside, so a loss can be seen for what it is — someone passed you.

  • ✓Rankings with history — where you rank now and where you ranked — per keyword, over time
  • ✓Search volume — how many search for the term each month — so you prioritise what people look for
  • ✓The competitors alongside — the same keywords, their positions — who is ahead of you and by how much
  • ✓Website audit — a score for the site's technical health, with the errors dragging it down
Keywords SiloStay · demo data
  • 2 konferencehotel sjælland 880 searches/mo. ▲ 2
  • 3 hotel nordsjælland 2,400 searches/mo. ▲ 4
  • 4 weekendophold nordsjælland 1,300 searches/mo. ▲ 5
  • 5 spa hotel sjælland 1,900 searches/mo. ▲ 6
  • 12 hotel med spa 5,400 searches/mo. ▲ 7
Illustration with demo data (SiloStay). The real module shows your own figures.
How it works

From data to decision

No manual entry and no spreadsheets — the module builds on the data the hotel already has.

1

Connect GA4

Sign in with Google and choose the hotel's property — it takes two minutes.

2

Set the website filter

So the module knows which bookings in the PMS came from the website.

3

Add the keywords

Choose the terms you want to be followed on, and the competitors you want to be measured against.

Try it LIVE

Try IO Planner on demo data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Website yourself on our demo hotel SiloStay, with a short guide to take you along.

Try Website on SiloStay

No credit card. No installation.
✓How it works: we approve your request and send the access link and details to your e-mail.
✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.
Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

Website
€27 /mo
  • ✓ 30-day trial — we only charge after that
  • ✓ No commitment — cancel any time
  • ✓ Visits, conversion and online sales from GA4
  • ✓ Online sales held up against the PMS bookings
  • ✓ Comparison against the same period last year
  • ✓ Top 10 pages, events and traffic sources
  • ✓ Google rankings keyword by keyword · competitors · website audit
  • ✓ Up to 50 keywords tracked
  • ✓ 5 competitors alongside
Start trial →
Questions and answers

What hotels ask us

What do we need to get started?
Only access to your Google Analytics (GA4): click "Connect with Google Analytics", log in with the account that has access to the hotel's property, and select it. If your web agency holds the access, it takes two minutes together with them. After that the module looks after itself.
So we no longer need to log in to Google Analytics?
No — that is the whole point. The figures are here, in the hotel's own language and with the same period last year alongside. Google Analytics still sits behind it, and the connection can always be disconnected again.
Why does GA4 show less sales than we actually have?
Because GA4 can only measure purchases completed on your own domain — if your booking engine sits on its own, GA4 does not see it. That is why we show the booking system's real figures next to GA4's, with the difference calculated. Your sales are right — it is the tracking that has gaps.
Can you see our guests' personal data?
No. The module fetches the same aggregated figures Google Analytics itself shows: number of visits, sources, cities and sales figures — not individuals. What your website may track is still governed by your own consent banner.
How many keywords and competitors can we track — and can we change them?
Today the package tracks up to 50 keywords and 5 competitors. You choose both the keywords and the competitors yourselves and can swap them whenever you like: keywords are added one at a time and deleted on the Keywords tab, competitors are added by their domain and removed on the Competitors tab. When the limit is reached, you delete a keyword or a competitor before adding a new one. A new keyword gets its first ranking the day after, and the history builds up from there.
How often are the rankings updated?
The rankings are measured by SE Ranking, and IO Planner fetches them from there — a new keyword has its first ranking the day after. Once fetched, the rankings are reused for up to an hour, so the page opens quickly. "Sync now" on the Keywords tab asks SE Ranking to measure again straight away, and the table fetches the new figures shortly after. "Run new analysis" on Website Audit starts a new review of the website; it typically takes 5-20 minutes.